While Demographic and Geographic Segmentation of Retail Customers Are Relatively

question 133

Multiple Choice

While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do NOT help marketers determine

• A) how old their customers are.
• B) what their customers need.
• C) where their customers live.
• D) which customers have young children.
• E) what income brackets their customers are in.

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Definitions:

Psychic remarriage

An emotional process during which an individual achieves a renewed sense of commitment or attachment to another person, usually following personal growth or after a loss.

Emotional remarriage

The process of forming a deep emotional connection and commitment to a new partner after the end of a previous marriage, without necessarily legally marrying again.

Commitment

The condition of being committed to a purpose, endeavor, or partnership.

Trust

The reliance on the integrity, strength, abilities, or surety of a person or entity.