NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

question 24

Essay

NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of their race fans were female. What type of segmentation was used based on the survey results?

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Definitions:

Independent Variable

A variable in an experiment or study that is manipulated or categorized to observe its effect on a dependent variable.

Adjusted R Square

A statistical measure that indicates the proportion of variance in the dependent variable predictable from the independent variable(s), adjusted for the number of predictors in the model.

Variance

The square of the standard deviation, indicating how much the values in a set vary from the mean.

Prediction Interval

A range of values that is likely to contain the value of an unknown parameter for a given level of confidence.