Let's Dish Is a Meal-Preparation Service Operating in Three States

question 80

Multiple Choice

Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the U.S., what segmentation method would probably be most useful in choosing new locations?

• A) loyalty segmentation.
• B) benefit segmentation.
• C) psychographic segmentation.
• D) geodemographic segmentation.
• E) demographic segmentation.

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Definitions:

Physiological Changes

Alterations in the body's normal biological functions, which can be responses to various factors including stress, environmental changes, or health conditions.

Happiness

A state of well-being and contentment characterized by positive or pleasant emotions ranging from contentment to intense joy.

Stimulus

(STIM-yu-lus) Any event or object in the environment to which an organism responds; plural is stimuli.

James-Lange Theory

A theory of emotion proposing that emotions result from our interpretations of our bodily reactions to stimuli.