Four Frequently Used Targeting Strategies Are the Micromarketing, Undifferentiated, Differentiated

question 138

Multiple Choice

Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and ________ targeting strategies.

• A)geographic
• B)benefit-based
• C)economic
• D)global
• E)concentrated

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Definitions:

Group Polarization

The tendency for a group's prevailing attitudes or beliefs to become more extreme after discussing them as a group.

Social Facilitation

Improvement in an individual’s performance because of the presence of others.

Solomon Asch

A psychologist best known for his research on group conformity and social pressure influencing individuals' judgments and perceptions.

Conformity

A change in a person’s behavior to coincide more closely with a group standard.