Paul Is Considering Psychographics as a Way to Segment the Market

question 11

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency. This approach to segmentation offers him an advantage because

• A) it is based on underlying reasons people make choices.
• B) it is easier to use than demographics.
• C) the travel business doesn't respond well to other approaches to segmentation.
• D) psychographics is the preferred method for service businesses.
• E) psychographic segmentation is the least expensive method.

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Definitions:

Community

A group of people sharing common interests or goals, often interacting with each other in a specific domain or online platform.

Brand Presence

The extent and manner in which a brand is recognized, perceived, and experienced by its audience across various platforms and touchpoints.

Brand Voice

The distinct personality and style of communication that a brand uses to engage with its audience.

Writing Skills

The ability to express ideas clearly and effectively through written language.