Although Marketers Have Found That Psychographics Are Often More Useful

question 126

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

• A)is available only in limited geographic areas.
• B)is rarely used and unproven.
• C)offers only one-to-one marketing potential.
• D)is a more expensive method for identifying potential customers.
• E)is still an unproven area.

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Definitions:

Labor-Management Relations

Interactions and negotiations between employer representatives and the workforce, or their unions, to establish workplace conditions.

Organizational Resistance

Refers to the pushback or opposition from employees or members of an organization against changes, policies, or strategies proposed by management.

Change Strategies

Approaches and methods used by organizations to implement changes in order to improve processes, culture, or performance.

NLRA

The National Labor Relations Act, an essential law in the realm of US labor, ensures that employees have the right to organize themselves and to conduct collective negotiations with their employers.