Marketers Often Employ a Combination of Segmentation Methods, Using __________

question 73

Multiple Choice

Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.

• A) loyalty segmentation; demographics
• B) undifferentiated targeting; differentiated targeting
• C) loyalty segmentation; geodemographics
• D) geodemographic segmentation; lifestyle or benefit segmentation
• E) lifestyle segmentation; geographic segmentation

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Definitions:

Expenses

Costs incurred by a business or individual in the process of earning revenue.

Outdoor Media

Advertising media found outside of homes, including billboards, bus stops, and digital signages, used to promote products or services.

Billboards

Large outdoor advertising structures typically positioned in high-traffic areas to maximize visibility to passersby and motorists.

Newspapers

Printed publications consisting of folded unstapled sheets and containing news, articles, advertisements, and other information.