Marco Was Assigned to Help Create a Positioning Strategy for His

question 39

Multiple Choice

Marco was assigned to help create a positioning strategy for his employer's products based on product attributes.He should consider

• A) the features the engineers feel are most important.
• B) the ways the sales representatives have been positioning the firm's products.
• C) the characteristics that helped his firm win a statewide award for excellence in manufacturing.
• D) what the target market would consider the most important features.
• E) the safety record of the firm and its products.

---

Definitions:

Feasible Production

A concept that refers to the various combinations of goods and services that a company can produce within a specified period under given conditions with the available resources.

Bonus Payment

Additional compensation given to employees on top of their regular salary, usually as a reward for achieving specific goals or for exceptional performance.

High Skill Students

Individuals pursuing education who possess, or are being trained to possess, above-average abilities, competencies, and knowledge in a particular field or subject.

Equilibrium Prices

The prices at which the supply and demand for a good or service balance, leading to a stable market condition.