One Key Feature of the Value of a Brand Is

question 81

Multiple Choice

One key feature of the value of a brand is that

• A) it often protects the firm from competition and price competition.
• B) it no longer needs to be supported by advertising and promotion.
• C) if it becomes a generic name,the brand is worth even more.
• D) it cannot be successfully imitated by a retailer's own brand.
• E) competitors will typically abandon a sector altogether rather than compete.

---

Definitions:

Identifying Problem

The process of recognizing and defining issues or challenges that need to be addressed.

Implementing Solutions

The process of putting into action or executing strategies and plans to address specific problems or challenges.

Developing

The process of growth, improvement, or advancement in skills, knowledge, or infrastructure within an individual, organization, or region.

Choosing

The act of making a selection from a range of options or deciding among possible alternatives.