Salina Is Working to Create Greater Brand Awareness for Her

question 138

Multiple Choice

Salina is working to create greater brand awareness for her company's new line of personal digital assistants.To increase brand awareness,the LEAST important information that should be included in promotions is

• A) the brand name.
• B) the logo.
• C) the packaging.
• D) the slogan.
• E) the product history.

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Definitions:

Appellant

A party who appeals a lower court's decision, seeking a higher court's review.

Respondent

The party against whom a legal action is taken or who replies to a claim in a court process.

Expert Witness

A specialist in a particular field who is called upon to provide informed testimony in court cases to assist in reaching a decision.

Opinion Evidence

Testimony in court of what the witness thinks, believes, or infers in regard to facts in dispute, as distinct from personal knowledge of the facts themselves.