Ella Had Been Using an Imported Brand of Shampoo for Several

question 44

Multiple Choice

Ella had been using an imported brand of shampoo for several years,but she could no longer find it anywhere.As she was considering what kind of shampoo to try,she was surprised to see ads for Procter & Gamble's Head and Shoulders,which was being promoted as a glamorous health-oriented product.She had always thought of Head and Shoulders as an anti-dandruff shampoo.The new ads suggest that Head & Shoulders has been

• A) rebranded.
• B) reformulated.
• C) licensed to a premium shampoo manufacturer.
• D) extended as a brand.
• E) co-branded.

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Definitions:

Salesperson's Position

The role or job title of an individual responsible for selling products or services to customers, often involving negotiation, presentation, and relationship management.

Job Description

A formal document that outlines the duties, responsibilities, required qualifications, and reporting relationships of a specific job.

Attributes

Characteristics or features of a product or service that can include quality, functions, design, and brand that influence consumer decisions.

Closing Stage

The final step in the sales process where the salesperson ensures that all of the customer's questions have been answered and seeks to complete the sale.