When Consumers Associate a Brand with a Certain Level of Quality

question 98

Multiple Choice

When consumers associate a brand with a certain level of quality and familiar attributes,allowing consumers to make quick decisions,the brand

• A) establishes novelty.
• B) is the only one the consumer will consider.
• C) reduces delivery costs.
• D) facilitates purchasing.
• E) creates brand dilution.

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Definitions:

Type A Personality

A personality type characterized by high levels of competitiveness, self-imposed stress, impatience, and aggressiveness.

Aggressive, Hostile

Behaviors that are confrontational, intimidating, or forceful in nature, potentially causing harm or conflict in interpersonal interactions.

Quest for Achievements

The pursuit or endeavor to attain goals, success, or particular standards of excellence.

Yerkes-Dodson Law

The Yerkes-Dodson Law suggests that there is an optimal level of arousal for performance, where too little or too much arousal can decrease performance efficiency.