Creating Brand Awareness Is the First Step in Creating Brand

question 47

Essay

Creating brand awareness is the first step in creating brand equity.Political candidates know name recognition is critical to success,but at the congressional level over 90 percent of incumbents get reelected.If you were marketing advisor to a challenger for the congressional seat in your district,what would you recommend the candidate do to create brand / name awareness?

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Definitions:

Balance Sheet

A financial statement that presents a company’s assets, liabilities, and shareholders’ equity at a specific point in time, showing the company’s financial condition.

Listing

In finance, it usually refers to the process of adding a company's shares to the roster of stocks traded on a particular stock exchange.

Current Liabilities

Short-term financial obligations that a company is expected to pay within one year.

Six Months

is a period of time equal to half a year, often used in financial and operational planning.