________ Power Is Based on Getting a Channel Member to Behave

question 60

Multiple Choice

________ power is based on getting a channel member to behave in a certain way because of a contractual agreement.

• A) Coercive
• B) Reward
• C) Referent
• D) Expertise
• E) Legitimate

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Definitions:

Chief Marketing Officer (CMO)

A C-level corporate executive responsible for activities in an organization that have to do with creating, communicating, and delivering offerings that have value for customers, clients, partners, and society at large.

Program Champion

An advocate or supporter within an organization who promotes and drives the implementation of a specific program or initiative.

Marketing Plan Implementation

The process of executing strategies and activities outlined in a marketing plan to achieve the specified marketing objectives.

Genchi Genbutsu

A Japanese term meaning "go and see for yourself," which encourages managers to understand a situation or problem by observing it directly on the ground.