Carlos Owns a Chain of Retail Electronic Stores

question 105

Multiple Choice

Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl must recognize that each IMC alternative

• A) will stand on its own.
• B) is part of the whole.
• C) is part of noncommercial free speech.
• D) doesn't help communicate value to the consumer.
• E) is dictated by the nature of the supply chain.

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Definitions:

Necessaries

Essential items required for living, such as food, shelter, and clothing, which a person cannot legally be deprived of.

Necessary

In legal and ethical contexts, necessary refers to something that is required or indispensable to achieve a specific outcome or obligation.

Disaffirm

The legal act of renouncing or rejecting a contract or agreement, especially by a party who was not legally competent to enter it at the time of agreement.

Reasonable Value

The fair or market value of goods or services, as determined by considering the costs, demand, and any other factor relevant to an exchange.