Marketing Intermediaries Must Charge a Price for the Functions They

question 210

True/False

Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In an experiment, the variable that is being tested and measured, often to see if it is affected by changes in another variable (the independent variable).

Correlated

When two or more variables are related in some way, indicating that changes in one variable are associated with changes in another.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.