Marketing Intermediaries Must Charge a Price for the Functions They

question 210

True/False

Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

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Definitions:

Long Production Runs

Extended periods of continuously producing the same product, which often leads to economies of scale and reduced costs per unit.

Operations Strategy

A plan that outlines how an organization will allocate resources to support infrastructure and production to meet business objectives.

Competitive Strategy

Strategic approaches that organizations adopt to gain an advantageous position over their competitors in the market.