To Marketers, the Term Utility Refers to the Value Added

question 280

True/False

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

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Definitions:

Dramaturgists

Researchers who approach social interactions as theatrical performances, where individuals manage impressions and roles in front of others.

Formal Commandments

Established laws or rules, often of a religious nature, that are explicitly laid out and expected to be followed by the members of a community.

Hidden Curriculum

The unspoken or implicit values, behaviors, and norms that are learned through the educational system, beyond the formal curriculum.

Expressions of Behavior

The observable actions or responses of individuals or groups, which can reflect feelings, attitudes, or societal norms.