A Category Killer Is an Extremely Successful Product That Kills

question 70

True/False

A category killer is an extremely successful product that kills the sales of other products in its category in a retail store.

---

Definitions:

Marketing Efforts

The actions companies take to promote and sell their products or services in the market.

Primary Segment

The main target group of consumers that a business focuses its marketing and sales efforts on.

Target Sector

A specific segment of the market that a company aims to serve or sell its products and services to.

International Segmentation

The process of dividing a brand's market into distinct groups of consumers by geographical regions or countries, based on shared needs or preferences, for more targeted marketing.