Marketing Intermediaries

question 297

Multiple Choice

Marketing intermediaries

• A) add value that exceeds the cost of their services.
• B) add cost that exceeds the value they provide.
• C) increase the number of exchange relationships in the channel.
• D) complicate the distribution process.

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Definitions:

Equilibrium Price

The price point where market supply matches market demand, leading to a balanced market condition.

Pens

Writing instruments that use ink to leave a mark on surfaces, typically used for handwriting.

Pencils

Simple writing instruments consisting of a graphite core encased in a wooden or plastic barrel used for writing or drawing.

CPM/PERT

A project management tool that combines the critical path method and the program evaluation and review technique.