Marketing Managers at Focal Point Cameras Are Looking for Ways

question 290

Multiple Choice

Marketing managers at Focal Point Cameras are looking for ways to cut costs as the company is facing intense competitive pressure. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Focal Point does this, it is likely to find that

• A) most of the marketing functions performed by marketing intermediaries are helpful, but they aren't really necessary.
• B) as the producer of the products, it will be able to perform the same functions more efficiently.
• C) it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
• D) telemarketing will become the only viable means of distributing its products.

---

Definitions:

Shares in Property

Refers to the ownership interest or equity that individuals can have in real estate or other forms of property, often implying joint ownership or investment.

Vancouver Credit Union

A financial institution that is member-owned, offering banking services like savings and loans, principally located in Vancouver.

Liability

The condition of having legal accountability for certain actions, particularly regarding debts or lawful duties.

Consulting Business

A business that provides expert advice to others in a professional or specialized field.