Marketing Intermediaries Add ________ Utility to Products by Having Them

question 49

Multiple Choice

Marketing intermediaries add ________ utility to products by having them available when consumers want them.

• A) time
• B) allocative
• C) response
• D) form

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Definitions:

ASCII Code

A character encoding standard for electronic communication, representing text in computers and other devices.

Locally Installed Software

Software that is installed on your device’s internal storage.

Vertical Market Software

Software that’s developed for and customized to a specific industry’s needs (such as a wood inventory system for a sawmill) as opposed to software that’s useful across a range of industries (such as word processing software).

Application Software

The set of programs on a computer that helps a user carry out tasks such as word processing, sending e-mail, balancing a budget, creating presentations, editing photos, taking an online course, and playing games.