Marketing Intermediaries Add ________ Utility to Products by Having Them

question 49

Multiple Choice

Marketing intermediaries add ________ utility to products by having them available when consumers want them.

• A) time
• B) allocative
• C) response
• D) form

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Definitions:

Industry

a sector of the economy characterized by a specific kind of business activity.

Equity Carve-Out

A strategy where a company sells a percentage of an operating unit's stock to outside investors.

IPO

Initial Public Offering, the process by which a private company becomes publicly traded on a stock exchange by offering its shares for sale to the public for the first time.

Subsidiary

A business that is either fully or partially owned and controlled by another entity, referred to as the parent company.