Which of the Following Statements About Service Utility Is Most

question 239

Multiple Choice

Which of the following statements about service utility is most accurate? Service utility is

• A) becoming less important to retailers in this age of self-service marketing.
• B) the one type of utility that online firms provide more efficiently than traditional retailers.
• C) more likely to be provided by wholesalers than by retailers.
• D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

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Definitions:

Cultural Animals

Humans considered in the context of their cultural influences and behaviors, emphasizing the unique aspects of human life shaped by social and cultural factors.

Social Animals

Animals that seek connections to others and prefer to live, work, and play with other members of their species.

Cultural Animal

A term that highlights the notion that humans are deeply influenced and shaped by their cultural environments and social learning.

Social Animal

A term used to describe humans or other creatures that are innately inclined to live in communities or groups.