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Using Effective Public Relations Involves Establishing a Dialogue with Customers

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Using effective public relations involves establishing a dialogue with customers so that information can be exchanged and trust can be developed.


Definitions:

Demand Schedules

Tables that show the quantity of a good or service that consumers are willing and able to purchase at different price points.

Monopolistic Competitive Industry

A market structure where many firms sell products that are similar but not identical, allowing for competition based on factors other than price.

Short Run

A period in economics where at least one input is fixed and cannot change, limiting the capacity for production adjustments.

Long Run

In economics, refers to a period in which all factors of production and costs are variable, allowing for complete adjustment to changes.

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