Marketing Intermediaries That Solicit Orders from Retailers or Other Wholesalers

question 24

Multiple Choice

Marketing intermediaries that solicit orders from retailers or other wholesalers and have the products delivered directly from the producer to the buyer are known as

• A) drop shippers.
• B) truck jobbers.
• C) channel captains.
• D) merchandise agents.

---

Definitions:

Mass Marketed

Products or services that are targeted at a wide audience or general public, typically involving large-scale production and promotion.

Conflict Perspective

A sociological approach that views social life as a competition, focusing on the distribution of resources, power, and inequality.

Mass Media

Diverse media technologies that reach a large audience via mass communication, including television, radio, newspapers, and the internet.