After Developing a New Jewelry Design, Christina and Julee Were

question 29

Multiple Choice

After developing a new jewelry design, Christina and Julee were fortunate to get the attention of a large online retailer. The retailer was willing to fund the production of the jewelry abroad, as long as the designers agreed to sell their design through its outlets for the first two years. The retailer was asking Christina and Julee to agree to

• A) intensive distribution.
• B) exclusive distribution.
• C) multi-level distribution.
• D) selective distribution.

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Definitions:

Transnational

Pertaining to or operating across national borders, often used to describe corporations, investments, or activities that are not confined to a single country.

Transnational Company

A multinational corporation that operates across multiple countries, maintaining significant operations and management in more than one country.

Centralized Authority

An organizational structure where decision-making and control are concentrated at the top levels of management, with little delegation of authority to lower levels.

Ethnocentric

Viewing one's own culture or ethnic group as superior to others and judging other cultures by one's own cultural standards.