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A greeting card company, Tiny Texts, has been approached by Novel Teas, a producer of herbal teas and exotic spices. Novel Teas wants to sell its products in the Tiny Text stores under an administered distribution system. If Tiny Texts accepts Novel Teas' proposal, it will perform many marketing services for the tea maker in exchange for a flat fee.
Behaviorism
A theory of learning based on the idea that all behaviors are acquired through conditioning without considering thoughts or feelings.
Cognitive Neuroscience
Cognitive neuroscience is the academic field that studies the biological processes and aspects that underlie cognition, with a specific focus on the neural connections in the brain.
William James
A pioneering psychologist and philosopher whose work in the late 19th century contributed significantly to the fields of psychology, particularly in the areas of education, religion, and pragmatism.
Principles of Psychology
Fundamental concepts, theories, and practices that underpin the study of the human mind and behavior.
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