Those Organizations That Assist in the Movement of Goods and Services

question 76

Multiple Choice

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as

• A) directed marketers.
• B) distributive specialists.
• C) marketing intermediaries.
• D) supplementary marketers.

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Definitions:

DRO Schedule

A Differential Reinforcement of Other behavior schedule involves reinforcing a subject for exhibiting any behavior other than a target behavior, used in behavior modification programs.

Reinforcement

Reinforcement in psychology is a concept in behaviorism that increases the likelihood of a response by following it with a positive stimulus or the removal of a negative one.

Partial Reinforcement Effect

The tendency for a behavior to become more resistant to extinction following intermittent reinforcement than after continuous reinforcement.

Behavioral Contrast Effect

A phenomenon observed in conditioning where the response to a conditioned stimulus changes when an alternative stimulus is presented with different reinforcement conditions.