Personal Selling Involves More Than Presenting the Product and Closing

question 3

True/False

Personal selling involves more than presenting the product and closing the deal. Other activities include the search for new prospects and follow-up services after the sale.

Distinguish between planning and flexible budgets, and their respective roles in financial planning.

Identify and calculate the components of a flexible budget, including direct materials, wages, expenses, and revenues.

Evaluate the performance of a business using flexible budget analysis.

Understand the process of budgeting for administrative and selling expenses.

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Definitions:

Firm

A business organization, such as a corporation, partnership, or sole proprietorship, that sells goods or services to make a profit.

Economic Profits

The difference between total revenue and total costs, including both explicit and implicit costs, representing the additional gain beyond the normal profit level.

Implicit Costs

The opportunity costs of using resources owned by the firm for its own production rather than earning income elsewhere.

Accounting Profits

The net income reported on the financial statements of a company, calculated as total revenues minus explicit costs and depreciation.