Which of the Following Statements About Marketing Intermediaries Is True

question 67

Multiple Choice

Which of the following statements about marketing intermediaries is true?

• A) All channels of distribution must contain at least one marketing intermediary.
• B) Marketing intermediaries and their functions can be eliminated.
• C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
• D) The costs added to products by marketing intermediaries usually exceed the value they add to products.

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Definitions:

Labor Productivity

Labor productivity measures the output of goods and services per unit of labor input, indicating the efficiency and effectiveness of the workforce.

Elasticity Coefficient

A measure of how much the quantity demanded or supplied of a good responds to a change in price, income, or other variables.

Inelastic

A situation where the demand or supply of a good or service is not significantly affected by changes in price.

Fastest-growing

Describes entities, sectors, or economies that are increasing in size, value, or importance at a more rapid pace than others within the same category.