According to the Connecting Through Social Media Box, McDonalds's Team

question 213

Multiple Choice

According to the Connecting Through Social Media box, McDonalds's team of social media professionals used to field constant complaints about the lack of breakfast options on the all-day menu. Upon hearing of the large demand for all-day breakfast, McDonald changed its menu and added to its ________ utility.

• A) time
• B) possession
• C) form
• D) information

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Definitions:

Tone of News Coverage

The Tone of News Coverage refers to the overall attitude or approach that news media adopt in reporting stories, which can influence public perception and interpretation.

AVE

Short for Advertising Value Equivalency, a measure used to compare the value of public relations outputs to the cost of media space or time if the same exposure were bought as an advertisement.

PR Value

The perceived value generated through public relations activities, often quantified by media exposure, brand visibility, and impact on public opinion.

Gatekeepers

Individuals or policies that control access to information, resources, or decision-making processes within an organization.