The Characteristic That All Forms of Direct Marketing Have in Common

question 71

Multiple Choice

The characteristic that all forms of direct marketing have in common is that they

• A) are carried out by agents or brokers.
• B) involve face-to-face or teleconferencing sessions with the customer.
• C) include some type of activity that directly links manufacturers to the ultimate consumer.
• D) make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

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Definitions:

Discharge

(1) The termination of an obligation, such as occurs when the parties to a contract have fully performed their contractual obligations. (2) The termination of a bankruptcy debtor’s obligation to pay debts.

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, to the person possessing it.

Intelligence

The ability to acquire and apply knowledge and skills, or information gathered for analysis in contexts such as security or business.

Authorized Agent

An individual or entity that is officially permitted to act on behalf of another person or organization.