The Characteristic That All Forms of Direct Marketing Have in Common

question 71

Multiple Choice

The characteristic that all forms of direct marketing have in common is that they

• A) are carried out by agents or brokers.
• B) involve face-to-face or teleconferencing sessions with the customer.
• C) include some type of activity that directly links manufacturers to the ultimate consumer.
• D) make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

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Definitions:

Period

A length of time during which a series of events or an action takes place or is completed.

Total Percentage Return

The total return on an investment, expressed as a percentage, accounting for all forms of earnings including dividends, interest, and capital gains.

Quarterly Dividends

Dividends paid by a corporation to its shareholders every quarter of the fiscal year.

Shares

Units of ownership interest in a corporation or financial asset, providing a share in the company's profits and losses.