In the Terminology of Multilevel Marketing, Which of the Following

question 113

Multiple Choice

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate?

• A) In multilevel marketing, upliners are intermediaries who deal directly with final customers, while downliners are intermediaries who coordinate the transportation and storage services the upliners need to move the goods they sell through the channel of distribution.
• B) In multilevel marketing, upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit.
• C) In multilevel marketing, upliners sell through electronic retailing arrangements, while downliners use more traditional methods of retail selling.
• D) In multilevel marketing, upliners use intensive distribution strategies to sell a good, while downliners use either a selective or exclusive distribution strategy to sell the same type of good.

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Definitions:

Reasoning Level

The capacity or ability of an individual to engage in logical thinking and problem-solving.

Kohlberg's Stages

A theory proposed by Lawrence Kohlberg, outlining the stages of moral development individuals typically go through.

Girls

Female children and young adolescents, typically under the age of 18.

Bullies

Individuals who use power, such as physical strength or social influence, to intimidate or harm others, often repeatedly over time.