Which of the Following Is an Example of a Consumer

question 90

Multiple Choice

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

• A) Pete purchased a box of cereal at a local grocery store with a coupon on the box.
• B) Pamela purchased a phone at a big-box retailer's special tech department.
• C) Phoebe purchased a set of towels featured in a department store's lower level.
• D) Patrick purchased a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher.