The Effectiveness of Magazine Advertising Is Reduced by Its

question 147

Multiple Choice

The effectiveness of magazine advertising is reduced by its

• A) inflexibility.
• B) inability to target specific markets.
• C) brief life span.
• D) higher total cost, relative to television advertising.

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Definitions:

Educational Attainment

The highest level of education an individual has completed, such as high school, undergraduate, or graduate degrees.

Delay-of-Gratification

The capacity to withstand the allure of an instant gratification in favor of a future benefit.

Need to Belong

An inherent human need to form and maintain strong, stable interpersonal relationships.

Familiarity Principle

The psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.