Examlex
A firm that makes wholesale sales cannot also legally make retail sales.
Joint Venture
A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or business activity.
Global Market Entry
The strategy and methods used by enterprises to start selling goods or services to customers in international markets.
TATA Starbucks
A joint venture between Tata Global Beverages and Starbucks Corporation, bringing the Starbucks coffee experience to India.
Product Extension
A strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
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