Producers Who Use an Exclusive Distribution Strategy for Their Products

question 74

Multiple Choice

Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?

• A) Carry a large inventory of their products
• B) Provide limited service and delivery for their products
• C) Sell their products at substantially discounted prices
• D) Pay attention to the multiple competing brands that they carry

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus after repeated pairing with an unconditioned stimulus.

Unconditioned Response

The response normally produced by the conditioned response (e.g., salivation being produced by food).

External Locus

A belief system where individuals perceive their outcomes and experiences as being controlled by external forces or fate rather than their own actions.

Internal Locus

The belief that one's actions and outcomes are a result of personal decisions and efforts rather than external factors.