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Technology allows firms to listen to customers' wants, track their purchases, provide them with better service, and give them more access to information.
Plasma Membrane
The semi-permeable membrane that surrounds the cytoplasm of a cell, controlling the movement of substances in and out.
Membrane-Bound Receptors
Proteins located on the cell surface involved in transmitting signals from the outside to the inside of the cell.
Receptor Sites
Specific locations on cell membranes or within cells where particular molecules, such as hormones or neurotransmitters, can bind and elicit a physiological response.
Plasma Membrane
The plasma membrane is the biological membrane that separates the interior of all cells from the outside environment, controlling the movement of substances in and out of cells.
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