When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 253

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Alfred Adler

An Austrian medical doctor and psychotherapist who founded the school of individual psychology and emphasized the importance of feelings of inferiority in the development of personality.

Archetypes

Primordial, universal symbols and motifs in the collective unconscious, identified by Carl Jung, that shape human understanding and behavior.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his concepts of the collective unconscious, archetypes, and psychological types.

Unconditional Positive Regard

A concept in client-centered therapy proposing that the therapist accepts and supports the client regardless of what the client says or does, fostering an environment of judgment-free support.