When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 253

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

Comprehend the impact of performance-based contracts on nonprofit organizations.

Recognize how government agencies announce grant opportunities.

Assess the effect of government contracts on nonprofit responsiveness to government directives.

Identify strategies to simplify the grant process recommended by the Urban Institute.

---

Definitions:

Psychokinesis

The supposed ability to move objects by mental effort alone.

Retinal Disparity

The difference in visual images that each eye perceives because of the eyes’ different positions, contributing to depth perception.

Linear Perspective

A technique in art and drawing that creates the illusion of depth on a flat surface by converging parallel lines towards a single point on the horizon.

Biopsychosocial Approach

A holistic perspective that acknowledges that biological, psychological (which includes emotions, thoughts, behaviors), and social (societal and environmental) factors all play a significant role in human functioning in the context of disease or illness.