As One of the Tools Included in a Firm's Promotion

question 141

True/False

As one of the tools included in a firm's promotion mix, public relations is intended to earn public understanding and acceptance.

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Definitions:

Obstructionist Strategy

A corporate social responsibility strategy that tries to avoid and resist pressures for social responsibility.

Economic Responsibility

The obligation of an organization to make decisions and take actions that will contribute to the economic well-being of society.

Classical View

A perspective on management and organizational theory that emphasizes efficiency, hierarchical structure, and the importance of planning and formal procedures.

CSR

Corporate Social Responsibility (CSR) refers to a company's commitment to operate in an economically, socially, and environmentally sustainable manner.