Personal Selling Provides the Most Efficient Element of the Promotion

question 209

True/False

Personal selling provides the most efficient element of the promotion mix for a firm attempting to create a good impression among a large group of consumers.

---

Definitions:

Free Access Rule

A policy or principle in behavior analysis allowing unrestricted access to a reinforcing stimulus to ensure its effectiveness as a reinforcer.

DRO Increasing-Interval Schedules

A behavior modification technique where reinforcement of any behavior other than the target behavior is delivered at increasing intervals of time.

Differential Reinforcement

A process of reinforcing specific behaviors while withholding reinforcement for other, less desirable behaviors.

DRL

Differential Reinforcement of Low Rates, a behavioral technique used to decrease the frequency of a behavior but not necessarily eliminate it.