Sales Promotion Efforts Such as Trade Shows Aimed at Distributors

question 208

True/False

Sales promotion efforts such as trade shows aimed at distributors and dealers are intended to generate their enthusiasm for a firm's products.

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Definitions:

Encoding Specificity Principle

A principle in psychology that suggests the recall of information is more effective when the context at the time of encoding matches the context at the time of retrieval.

State-Dependent Memory

The phenomenon where information learned in a particular state or context is better recalled when in that same state or context.

Priming

A psychological effect whereby exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.

False Memories

An inaccurate or distorted recollection of an event that feels very real to the person remembering it.