When Marketing to Consumers in the Global Population, It's Important

question 213

Multiple Choice

When marketing to consumers in the global population, it's important for companies to remember that promoting products

• A) is easy and profitable if they are well-known brands.
• B) can be accomplished using a global approach since consumers are more alike than most people think.
• C) is best done by using personal selling and product sampling.
• D) calls for attention to cultural differences and possible translation problems.

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Definitions:

Organic Product

A compound resulting from the chemical reactions of organic substances.

Structure

In chemistry, this relates to the arrangement of atoms within a molecule, determining its physical and chemical properties.

Organic Product

A molecule that has been produced as a result of an organic reaction, prominently featuring carbon atoms in its structure.

Reaction

A process in which substances, the reactants, are converted into different substances, the products, involving rearrangement of atomic or molecular structures.