Spokes Bicycles Is Looking to Change Up Its Promotional Strategy

question 76

Multiple Choice

Spokes Bicycles is looking to change up its promotional strategy and focus on its relationships with customers. Which of the following is required for Spokes to build meaningful relationships with its customers?

• A) giving consumers access to limited information
• B) tracking customer purchases
• C) promoting to rather than working with customers
• D) offering full-service purchases over their cell phones

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Definitions:

Economic Concentration

A situation where a small number of firms or businesses control a large portion of market share within an industry.

Nineteenth Century

The period from January 1, 1801, to December 31, 1900, marked by significant social, political, and industrial changes worldwide.

Freedom of Contract

A principle that individuals have the liberty to form, define, and enforce contracts without unnecessary intervention from the government.

Employers

Individuals or organizations that hire and provide work to employees in exchange for their services.