When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 253

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Postconventional

A stage in Kohlberg's theory of moral development where moral reasoning is based on universal ethical principles and abstract reasoning.

Moral Development

The process by which individuals learn to distinguish right from wrong, developing beliefs, values, and behaviors that guide responsible decision-making.

Cognitive Awareness

The recognition and understanding of one's own mental processes, including thoughts, feelings, and perceptions.

Personal Experience

An individual's own lived experiences, perceptions, and feelings, which shape their understanding and actions.