When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 253

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Biological Motives

Innate impulses driving behavior, such as hunger, thirst, and the need for shelter, aimed at survival.

Long-Term Mechanisms

Strategies or processes that are employed over an extended period to manage or cope with tasks, changes, or stresses.

Social Motive

The underlying psychological drive that influences individuals to seek social connections and interactions.

Need for Rest

A physiological and psychological requirement for periods of rest or sleep to recover from activity and maintain health.