The Activity That Evaluates Public Attitudes, Changes Policies and Procedures

question 128

Multiple Choice

The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called

• A) public research.
• B) public relations.
• C) public communication.
• D) public advocacy.

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Definitions:

Cash Inflows

Money or other forms of financial assets that come into a company, usually from operations, investments, or financing activities.

Required Rate

The minimum return or yield that investors seek when investing in a security, often influenced by the risk associated with the investment.

Internal Rate of Return

A financial metric used to evaluate the profitability of an investment, indicating the annual return that makes the net present value of all cash flows equal to zero.

Cash Inflows

The receipt of money or cash equivalents into the business from various sources, including sales, investment income, and financing activities.