One Way to See That Publicity Is Handled Well by the Media

question 53

Multiple Choice

One way to see that publicity is handled well by the media is to

• A) pay for it.
• B) establish a friendly relationship with media representatives.
• C) write good press releases that attract attention.
• D) ask for the best location or time in the medium under consideration.

Describe the influence of fixation and mental sets on solving problems creatively.

Understand the concept of insight in problem-solving.

Recognize how personal experiences and perceptions can shape risk assessment and fear.

Understand the planning fallacy and its effects on project planning and estimation.

---

Definitions:

Owner's Withdrawals Account

An equity account that records the amounts withdrawn by the owner(s) of a business for personal use.