A Good Public Relations Program Recognizes That the

question 109

Multiple Choice

A good public relations program recognizes that the

• A) company must not ever admit fault.
• B) firm must be willing to make changes in its policies and procedures.
• C) firm must be independent of production and service activities.
• D) media are not to be trusted since they profit by selling bad news.

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Definitions:

Social Rules

Norms and guidelines that govern behavior and interactions within social groups or societies.

Friendship Quality

The degree to which a friendship provides emotional support, companionship, and satisfaction to the individuals involved.

Define

To explain the meaning of a word, phrase, or concept, providing clarity and understanding.

Measure

A method or tool used to quantify or assess a variable or phenomenon.