Jasmine Finished Writing a News Release About Her Company's New

question 2

Multiple Choice

Jasmine finished writing a news release about her company's new product. She intends to e-mail the message to local television and radio stations as well as newspapers in hope that they will find the information newsworthy and run a story about the product. Jasmine's efforts represent the firm's

• A) public relations.
• B) institutional advertising.
• C) secondary advertising.
• D) interactive marketing.

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Definitions:

Generate Value

The process of creating or enhancing products, services, or technologies that customers or clients find worthwhile and are willing to pay for.

Generating Value

The process of creating benefits or value for stakeholders through the provision of products, services, or information.

Novel

A lengthy fictional narrative, often developing characters and a plot in considerable depth.

Desirable Products

Products that meet or exceed customer expectations, making them attractive and sought-after in the marketplace.