Lyla Faces the Challenge of Developing the Promotion Mix for a New

question 257

Multiple Choice

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism. What should Lyla consider?

• A) publicity to help create a positive image for her firm and its products
• B) extensive use of persuasive advertising
• C) emphasizing personal selling rather than public relations
• D) changing jobs because this situation is hopeless

Recognize the concept of sensory adaptation and how it applies to different sensory modalities.

Understand the legal implications of representing oneself as a partner.

Recognize the factors that do not necessarily indicate the existence of a partnership.

Comprehend the enforceability of oral partnership agreements.

---

Definitions:

Money Market Securities

are short-term financial instruments, such as treasury bills and commercial paper, that provide liquidity and relatively low risk.

Average Daily Receipts

The average amount of cash received by a business on a daily basis, calculated over a specific period of time.

Collection Delay

The lag between the time when a payment is made by a customer and when the funds are actually available for use by the recipient.

Average Daily Float

The average amount of time it takes for checks or other transactions to clear and be reflected in the available balance of an account.