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Validation Refers to the Process of Determining Whether a Potential

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Validation refers to the process of determining whether a potential customer has the need for a product, the authority to buy, and the willingness to listen to a sales message.


Definitions:

Free Association

A psychoanalytic technique where patients are encouraged to share thoughts, words, or images that enter their mind to uncover unconscious thoughts and feelings.

Suppression

The conscious act of stopping oneself from thinking or feeling certain unwanted thoughts or emotions.

Cognitive Mapping

The process of using mental representations to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their everyday or metaphorical spatial environment.

Mindfulness Meditation

A form of meditation focusing on being intensely aware of what you're sensing and feeling in the moment, without interpretation or judgment.

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